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Sports Marketing
Sports and sporting events are peerless when it comes to their ability to fuel passion and ignite a sense of community. Clearly, this is not lost on sponsors who spent to the tune of $46 billion in 2019, trying to capitalize on the emotional rub off effects of fans for their brands. But there is...
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Influencer marketing is no longer just about paying Kylie Jenner a million bucks to talk about your lipstick brand on her Instagram. In these tumultuous times, it’s an essential tool to connect closely with customers and craft your brand’s messaging to reflect changing times. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd....
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South Africa’s Mzansi Super League (MSL) may be the newest T20 kid on the block, but as its second season begins, it already appears to be on an auspicious trajectory South Africa’s showpiece T20 league, the Mzansi Super League (MSL) which had a fairly successful first season, is set to start its second season today...
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