ITW Mworx, the media buying arm of ITW Consulting bagged the South Asia Boutique Agency of the year alongside ITW Consulting which won the South Asia Consultancy of the Year
December 5, 2019: ITW Consulting (An affiliate of Global Sports Commerce), one of the leading global sports, media and entertainment agency, bagged the coveted South Asia Consultancy of the Year Award at the Campaign South Asia Agency Of The Year 2019 event. Judged by a panel of 90 experts from across 20 countries including professionals from PwC, the award is a deserved recognition for ITW Consulting’s vision which has always been centered around delivering engaging and memorable consumer experiences and helping clients build their brand through sports entertainment & Innovation. It was a double whammy for ITW Consulting as its media buying arm, ITW Mworx, also won, picking up the “South Asian Boutique Agency of the Year” award for their numerous impactful campaigns in the year 2018-19.
Those pathbreaking campaigns include one that ITW Consulting has been a part of strategizing and executing for the ICC World Cup. OPPO – the Indian Cricket team’s former sponsor – created a buzz in the Indian market with a spectacular idea: the ‘Billion Beats’ campaign, which collected the recordings of the heartbeats of millions of Indian cricket fans to create the base tune of OPPO’s World Cup song for the team – ‘Jeet Pe Apna Haq Hai’. It used the technique of ‘PHOTOPLETHYSMOGRAPHY’- Capturing the human pulse through a flash of light and converting the captured pulse into a distinct sound beat (multiplied by 200 decibels). The beats were collected by a special Android Mobile application which was released for the occasion.
ITW Playworx, the entertainment, media and communication arm of ITW Consulting executed the whole campaign as the creative agency and ITW Mworx worked with OPPO as the official agency.
Aside from OPPO, ITW Consulting has worked with leading companies to maximize their use of sports as a marketing platform and has a diverse clientele that straddles industries and domains. ITW Consulting’s approach to eschewing the traditional plain vanilla template to offer clients unique value is reflected in the fact that it was the only agency awarded for consulting in South Asia. Having transformed the sports marketing landscape with its disruptive and 360-degree solutions, these two awards are the first of many for the fast-growing company.
Bhairav Shanth, Co-founder, ITW Consulting said, “We have a great bunch of people who are creative and innovative in our company. They put in a lot of effort to understand the client’s need and deliver inspired ideas. We understand the market and deliver what the client needs. Every award is precious to us, these awards motivate us to do better and be groundbreaking for the years to come.”
ITW Consulting’s partners include Amul, Uber, Qatar Airways, Dalmia Cement, Betway, Haier, PharmEasy, Pernod Ricard, Skoda, My Team11, Netmeds to name a few. Having introduced in excess of 500 brands globally into sports branding solutions, it’s also the largest seller of Cricket Advertising & sponsorship rights globally. ITW Consulting also played a key role in bringing the Byjus – BCCI partnership to fruition as a consulting partner.
About ITW Consulting Private Limited:
Featuring among global leading sports consulting and management companies, ITW Consulting Private Limited (ITW) specializes in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media for its clients globally which helps them to build stronger brand visibility, awareness, and recall amongst a wider target audience.