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ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

ITW Consulting Pvt. Ltd. > Press Release > ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

~ Will manage the commercial and sales business through rights acquired by Global Sports Commerce (GSC) ~

Bengaluru, 22nd October 2018: ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Production from Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be the official International Commercial and Broadcast partner for the next five years respectively. The agreement runs from 2018 to 2022. GSC has bought the marketing rights and the commercial sales business of the MSL T20 in India and the rest of the global platforms along with handling the commercial syndication of the league.

Mr. Thabang Moroe, CSA Chief Executive said, “It gives me great pleasure to welcome GSC and its affiliates on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time.”

“As their name indicates, GSC has a global sporting presence as a major player in the organization of sporting events around the world and already has considerable experience of South African sport through their investment in Megapro and Megaview. They will assist us both financially and with expertise,” concluded Mr. Moroe.

Commenting on the association, M.S. Muralidharan, CEO, Global Sports Commerce Pte Ltd. said, “GSC is delighted to be associated with the MSL T20 promoted by Cricket South Africa. We see this as a milestone sports asset for Africa as the Sole and Exclusive International Commercial Partner across Television, Digital, and Event Sponsorship.”

“GSC is committed to providing to the fans of cricket – in the stadium, on the move and on the couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment,” concluded Mr. Muralidharan.

Bhairav Shanth, Managing Director and Co-Founder of ITW Consulting said, “One of the key factors contributing to ITW’s keen interest in the MSL T20 rights acquired by our partner GSC, is in having a strong sales know-how in the Rainbow nation, while also understanding the market realities there. We are confident of roping in big brand partners from India and across the globe to be a part of the MSL T20 and to celebrate the true spirit of the game which is the essence of the tournament.”

About ITW Consulting Private Limited:
Featuring among India’s leading consulting and management companies, ITW Consulting Private Limited (ITW) specializes in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media for its clients globally which helps them to build stronger brand visibility, awareness, and recall amongst a wider target audience.

With a global presence and in-depth understanding of the International Sports and Media market, ITW has expertise in sponsorship management, sponsorship activation, and event management. Having worked with a diverse range of brands, ITW has earned an esteemed reputation in the field of sports management and marketing.
For further information, please contact ITW Playworx PR @ Namrata Aswani @ 09920710261

Schedule
DateMatch BetweenVenue
Nov 16, FriCape Town Blitz vs. Tshwane Spartans, 1st MatchNewlands, Cape Town
Nov 17, SatJozi Stars vs. Nelson Mandela Bay Giants, 2nd MatchNew Wanderers Stadium, Johannesburg
Nov 18, SunDurban Heat vs. Cape Town Blitz, 3rd MatchKingsmead, Durban
 Paarl Rocks vs. Tshwane Spartans, 4th MatchBoland Park, Paarl
Nov 20, TuePaarl Rocks vs. Jozi Stars, 5th MatchBoland Park, Paarl
Nov 21, WedDurban Heat vs. Tshwane Spartans, 6th MatchKingsmead, Durban
 Cape Town Blitz vs. Nelson Mandela Bay Giants, 7th MatchNewlands, Cape Town
Nov 23, FriNelson Mandela Bay Giants vs. Durban Heat, 8th MatchSt George’s Park, Port Elizabeth
Nov 24, SatJozi Stars vs. Cape Town Blitz, 9th MatchNew Wanderers Stadium, Johannesburg
Nov 25, SunTshwane Spartans vs. Nelson Mandela Bay Giants, 10th MatchSuperSport Park, Centurion
 Paarl Rocks vs. Cape Town Blitz, 11th MatchBoland Park, Paarl
Nov 27, TueNelson Mandela Bay Giants vs. Cape Town Blitz, 12th MatchSt George’s Park, Port Elizabeth
Nov 28, WedTshwane Spartans vs. Jozi Stars, 13th MatchSuperSport Park, Centurion
 Durban Heat vs. Paarl Rocks, 14th MatchKingsmead, Durban
Nov 30, FriNelson Mandela Bay Giants vs. Paarl Rocks, 15th MatchSt George’s Park, Port Elizabeth
 Jozi Stars vs. Durban Heat, 16th MatchNew Wanderers Stadium, Johannesburg
Dec 01, SatTshwane Spartans vs. Cape Town Blitz, 17th MatchSuperSport Park, Centurion
Dec 02, SunPaarl Rocks vs. Durban Heat, 18th MatchBoland Park, Paarl
 Nelson Mandela Bay Giants vs. Jozi Stars, 19th MatchSt George’s Park, Port Elizabeth
Dec 04, TueCape Town Blitz vs. Jozi Stars, 20th MatchNewlands, Cape Town
Dec 05, WedTshwane Spartans vs. Paarl Rocks, 21st MatchSuperSport Park, Centurion
 Durban Heat vs. Nelson Mandela Bay Giants, 22nd MatchSuperSport Park, Centurion
Dec 07, FriDurban Heat vs. Jozi Stars, 23rd MatchKingsmead, Durban
 Cape Town Blitz vs. Paarl Rocks, 24th MatchNewlands, Cape Town
Dec 08, SatNelson Mandela Bay Giants vs. Tshwane Spartans, 25th MatchSt George’s Park, Port Elizabeth
Dec 09, SunJozi Stars vs. Paarl Rocks, 26th MatchNew Wanderers Stadium, Johannesburg
 Cape Town Blitz vs. Durban Heat, 27th MatchNewlands, Cape Town
Dec 11, TueJozi Stars vs. Tshwane Spartans, 28th MatchNew Wanderers Stadium, Johannesburg
Dec 12, WedPaarl Rocks vs. Nelson Mandela Bay Giants, 29th MatchBoland Park, Paarl
 Tshwane Spartans vs Durban Heat, 30th MatchSuperSport Park, Centurion
Dec 14, FriTBC vs. TBC, Preliminary FinalTBC
Dec 16, SunTBC vs. TBC, FinalTBC

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