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KOLKATA: Amul, Asia’s largest milk brand, is the principal sponsor of the New Zealand cricket team for the upcoming International Tournament. The logo of brand AMUL which boasts of an annual sales turnover of Rs 27000 crores (US$ 4.2 billion), will appear on the sleeve of Blackcaps playing jerseys as well as on the training kits...
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Dear Team, On behalf of the Board, I would like to thank and congratulate everyone on the efforts that went into last night’s State of Origin match at ANZ Stadium. It was a huge effort for all, but particularly for the Operations team led by Ashley Gavenlock, David Haigh and Reece Davies. With all hands...
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The hawkeye analysis for the test series was sponsored by Dalmia cements, giving viewers a comprehensive analysis of the game. Having recently concluded the 3-test series with a nail-biting finish at the Wanderers, both teams will be raring to go in the upcoming ODI and T20I series. The Indian team will be looking to avenge...
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It may be the newest kid on the T20 league block, but the Pakistan Super league (PSL) has punched above its weight in its inaugural season. In the recently concluded first season of the PSL, as many as 100 international cricket players from 9 different countries were signed up for the draft process as opposed...
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Change is inevitable. The last two decades have seen a lot of changes in the game of cricket, right from modifications to the ages old format, introduction of better technology to the end of legendary eras of great cricketers who served the game like true gentlemen and sportsmen. Over the years, the game has been...
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The hidden value of Non India cricket sponsorships Sponsorship deals in cricket in India has come of age with increasing brands looking to leverage the game’s mammoth popularity in the country. Such is the belief vested in its potential that they do not even shy away from shelling out a premium for it. The usual attraction...
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“Famous among other jargon in the retail industry, is a term called ‘loss leaders’. The term is assigned to products that are sold at a price way below their cost price, which results in zero profit to the retailer who sells them. It makes one wonder the reason behind a strategy like this. Commonly, the...
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It was one of the boldest steps yet from the Pakistan Cricket Board (PCB) in reviving Pakistan cricket’s image – announcing a domestic cricket league where some of the best in the world would rub shoulders with raw domestic talent. Thus, was born the Pakistan Super League (PSL), an idea in gestation for over half...
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The NR Group fondly known as the Cycle Pure Agarbathies brand began their pursuit as a family enterprise back in 1948, with headquarters in Mysuru, Karnataka. Since then, the brand has come a long way to become a group of companies with the third generation overseeing the corporate setup as the operating CEO’s currently. What...
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