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Influencer marketing is no longer just about paying Kylie Jenner a million bucks to talk about your lipstick brand on her Instagram. In these tumultuous times, it’s an essential tool to connect closely with customers and craft your brand’s messaging to reflect changing times. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd....
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The Covid19 pandemic has thrown many things in our lives and in the economy out of gear, but the one thing that remains intact in the incredible human ability to adapt to a changing environment. Businesses across the world have pivoted to help out communities – Louis Vuitton started manufacturing hand sanitizer, Marriott opened its...
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Worth a shot: Esports, its growth in India and why brands should take notice. CGI technology. Special algorithms. These are not terms you’d usually associate with a horse race, but that’s exactly how the first ever prime-time televised virtual Grand National was made possible, with the sport remaining suspended in the UK because of the...
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How Sport can bounce back from COVID-19 There are unprecedented effects on professional sport and the market surrounding it because of the coronavirus, but amidst all the gloom there are slivers of silver linings too. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd. With the WHO declaring the COVID-19 outbreak...
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Every brand has a story. It gets told through its ads, its logo, and every other aspect of the brand. The key ingredient in any story is an emotional connect, and in a world increasingly tuning its emotions into sport, sponsorship can that bridge. Association with sports properties, is now a major differentiating factor which...
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Glorious uncertainty is a key appeal of any sport. The thrill and suspense is what cultivates audiences and keeps bringing them back. Take the climax of the ICC Cricket World Cup 2019 Final at Lords Cricket Ground, where New Zealand were determined to clinch their first ever title. But an incredible turn of events at...
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In a very generic sense, we often try and figure out why people adore the shape of a cricket-bat, or unlike few cricketers who like the smell of a shining cricket ball, or some would just fall in love with weight of a tennis racquet, or prefer specific material used for the badminton racquet for...
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The MS Dhoni question opens up a radical yet exciting possibility - appoint him India's player-coach and leverage his cricket wisdom on and off the field.
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South Africa’s Mzansi Super League (MSL) may be the newest T20 kid on the block, but as its second season begins, it already appears to be on an auspicious trajectory South Africa’s showpiece T20 league, the Mzansi Super League (MSL) which had a fairly successful first season, is set to start its second season today...
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Day-Night Tests may not immediately boost test match viewership, but for brands, they can refresh the audience
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