R. Ashwin Explores New Vistas

After spectacularly successful year, R. Ashwin explores new vistas

~Associates with ITW Blitz as an exclusive talent~

~Talks about his Foundation & Gen Next Academy~

Chennai, 6th January, 2017: R. Ashwin, the world’s leading all-rounder who was recently awarded the International Cricket Council’s (ICC) player of the year, is now game to set more ambitions for the current year. The 30-year-old also won the title of ICC Test cricketer of the year making him the first spin bowler to receive this honour. Continue reading


A message from Neil…

Dear Team,

On behalf of the Board, I would like to thank and congratulate everyone on the efforts that went into last night’s State of Origin match at ANZ Stadium. It was a huge effort for all, but particularly for the Operations team led by Ashley Gavenlock, David Haigh and Reece Davies. Continue reading


The China Lifeline

The FIFA World Cup, arguably the most popular sporting event on the planet is less than a year away. An event of this stature and importance should have sponsors rushing towards grabbing rights, but that doesn’t seem to be the case this time around. And things are not looking good for FIFA, world football’s governing body, mired in scandals that have taken a toll on its reputation.

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Rules they are a’ changing

Sport used to be a genteel escape but with telemedeiation and wider reach, it has become more about instant gratification; look at cricket as an example, there has been a major shift in the fan base from watching Test matches to watching T-20 games. And that has necessitated constant rule changes and evolution to cultivate wider fan bases who would stay hooked on to “the complete game”.

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ITW Playworx associates with OLA for the movie Raabta

Objective – To create innovative integration for Ola with Raabta by showing main lead cast using Ola.

Our Approach – We partnered with Raabta starring Sushant Singh Rajput and Kriti Sanon. We explored this opportunity with Ola and delivered a seamless & subtle brand integration in a song sequence. Based on traffic reports, people spend 100 minutes in travelling and Ola Play has started playing this content for all its travelers as well for the fans of Raabta film. Ola Play users will be also participating in contests executed by Ola for Raabta which entertain the travellers and get chance to meet their favorite stars. The song has been well received by all the youngsters in social media & the traction from Ola Play has led to a non stop interaction from the Ola play travelers and online users.


Coverage – Sachin A Billion Dreams

Media Coverage

Publication Date Edition Link Headline
Campaign India 26th May 2017 Online http://www.campaignindia.in/article/weekend-wrap-26-may-2017/436708 Matchbox Media, Maxus work on Sachin Tendulkar’s biopic

Maxus has announced that the agency has helped conceptualise and execute the strategy for the biographical drama based on the life of cricketer Sachin Tendulkar. The movie released on 26 May. Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of the film. Continue reading


Technology Frontiers

Technology Frontiers (Techfront) an affiliate of Global Sports Commerce (GSC) is one of the world’s largest sports technology and management company which provides solutions, sponsorship management and premiere consulting services for global sports events.

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Chipping In

Nitanti Alur, Content Developer

Sport is continuously growing and the use of technology in sport is not only giving the viewers a better and more enhanced experience but is also helping the players and referees. Technology is something that keeps evolving and bringing technology into sport could lead to greater things.

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Amul to be Official Sponsor of the New Zealand Cricket Team

KOLKATA: Amul, Asia’s largest milk brand, is the principal sponsor of the New Zealand cricket team for the upcoming International Tournament.

The logo of brand AMUL which boasts of an annual sales turnover of Rs 27000 crores (US$ 4.2 billion), will appear on the sleeve of Blackcaps playing jerseys as well as on the training kits throughout the upcoming tournament.

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Matchbox Media bags the account for Baahubali 2: The Conclusion

Matchbox Media (media arm of ITW Playworx) bags the international media account of Baahubali 2: The Conclusion

Mumbai, 5th May, 2017: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Baahubali 2: The Conclusion, the top starrer and much awaited Indian epic historical fiction film. The movie directed by S.S. Rajamouli and produced by Shobu Yarlagadda and Prasad Devineni, starring Prabhas, Rana Daggubati, Anushka Shetty, Tamannaah Bhatia amongst others hit the screens across the globe on 28th April 2017. This is the first Indian film which was released in 4K High Definition format.

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