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ITW Core
The empty stadiums do not seem to deterring the screen audiences from returning to live sport as green shoots emerge. It’s been quite a while that all major sports across the world have been suspended, but there are encouraging signs for a full-fledged return. As the action resumed in top leagues across the globe, with...
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A look at why Cristiano Ronaldo’s entry into the billionaire club is brewing a perfect storm for the commerce of sport, as ITW Core’s Devanshu Bhatt traces the journey that led to the making of the world’s first billion-dollar footballer The battle between Cristiano Ronaldo and Lionel Messi has been raging for the greater part...
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A New Pie Recipe: How The Pandemic Is Altering Football’s Revenue Model As the action resumes in the top 4 football leagues across Europe, football looks markedly different from what we have been used to. The big change, however, is behind the scenes as clubs’ revenue models get upended. ITW Core’s Vidushi Bhandari looks at...
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Influencer marketing is no longer just about paying Kylie Jenner a million bucks to talk about your lipstick brand on her Instagram. In these tumultuous times, it’s an essential tool to connect closely with customers and craft your brand’s messaging to reflect changing times. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd....
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Worth a shot: Esports, its growth in India and why brands should take notice. CGI technology. Special algorithms. These are not terms you’d usually associate with a horse race, but that’s exactly how the first ever prime-time televised virtual Grand National was made possible, with the sport remaining suspended in the UK because of the...
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How Sport can bounce back from COVID-19 There are unprecedented effects on professional sport and the market surrounding it because of the coronavirus, but amidst all the gloom there are slivers of silver linings too. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd. With the WHO declaring the COVID-19 outbreak...
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Every brand has a story. It gets told through its ads, its logo, and every other aspect of the brand. The key ingredient in any story is an emotional connect, and in a world increasingly tuning its emotions into sport, sponsorship can that bridge. Association with sports properties, is now a major differentiating factor which...
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Glorious uncertainty is a key appeal of any sport. The thrill and suspense is what cultivates audiences and keeps bringing them back. Take the climax of the ICC Cricket World Cup 2019 Final at Lords Cricket Ground, where New Zealand were determined to clinch their first ever title. But an incredible turn of events at...
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In a very generic sense, we often try and figure out why people adore the shape of a cricket-bat, or unlike few cricketers who like the smell of a shining cricket ball, or some would just fall in love with weight of a tennis racquet, or prefer specific material used for the badminton racquet for...
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South Africa’s Mzansi Super League (MSL) may be the newest T20 kid on the block, but as its second season begins, it already appears to be on an auspicious trajectory South Africa’s showpiece T20 league, the Mzansi Super League (MSL) which had a fairly successful first season, is set to start its second season today...
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