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Month

November 2020
With IPL 13 in the books, ITW Core’s Devanshu Bhatt takes a look at the marketing trends and insights that emerged from the edition in the UAE.  This IPL season was another record-breaking year in terms of viewers but more importantly, it brought what every IPL season brings – Innovation. This continuous need for those...
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New Normals: IPL eyeballs rewrite viewership benchmarks  An extraordinary season of the IPL came to a close Tuesday night in Dubai with Mumbai Indians emerging triumphant for their fifth title win. It’s the most won by a franchise (the next highest is CSK with 3), but MI weren’t the only ones pushing benchmarks, the IPL...
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The coronavirus pandemic seemed to have upended the IPL’s branding applecart, but as it gears up for its 13th edition that will be held in the UAE, a sold-out slate of the tournament and franchises sponsorships tell a story of a remarkable rebound. In the middle of one of the deepest recessions the world has...
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