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Month

August 2020
Sports and sporting events are peerless when it comes to their ability to fuel passion and ignite a sense of community. Clearly, this is not lost on sponsors who spent to the tune of $46 billion in 2019, trying to capitalize on the emotional rub off effects of fans for their brands. But there is...
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Fans are no longer just watching sports for sports’ sake. They demand an experience, and sporting administrators, teams and brands will do well to oblige them. Fan Engagement should be a top item on the agenda, be it for the teams or the leagues. Fans are the heart of any team. Both metaphorically and financially....
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The empty stadiums do not seem to deterring the screen audiences from returning to live sport as green shoots emerge. It’s been quite a while that all major sports across the world have been suspended, but there are encouraging signs for a full-fledged return. As the action resumed in top leagues across the globe, with...
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