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Month

November 2017
It may be the newest kid on the T20 league block, but the Pakistan Super league (PSL) has punched above its weight in its inaugural season. In the recently concluded first season of the PSL, as many as 100 international cricket players from 9 different countries were signed up for the draft process as opposed...
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Change is inevitable. The last two decades have seen a lot of changes in the game of cricket, right from modifications to the ages old format, introduction of better technology to the end of legendary eras of great cricketers who served the game like true gentlemen and sportsmen. Over the years, the game has been...
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The hidden value of Non India cricket sponsorships Sponsorship deals in cricket in India has come of age with increasing brands looking to leverage the game’s mammoth popularity in the country. Such is the belief vested in its potential that they do not even shy away from shelling out a premium for it. The usual attraction...
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“Famous among other jargon in the retail industry, is a term called ‘loss leaders’. The term is assigned to products that are sold at a price way below their cost price, which results in zero profit to the retailer who sells them. It makes one wonder the reason behind a strategy like this. Commonly, the...
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